"A family based in the northern part of London is looking for an remarkable and qualified tutor to support their youngest child on his early path to growing into an English gentleman."
When reading this listing, you might easily overlook the wording "beginning" as just figurative language.
However, it might be the most important part of this unusual position posting, as it seeks to recruit a mentor for a 12-month-old.
Many of responses have since been submitted since the anonymous family posted their search for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
Over the last few weeks, the advert has attracted interest in the press, with many asking why?
Forward-Thinking Method
A tutoring expert, chief executive of a global tutoring firm, which is helping the family in their quest, stated that notwithstanding early skepticism, he found the plan "forward-looking", and "advanced".
When he spoke with the family, he said they understood the unusual character of their request, and how immature their son is.
But, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that point "cultural conditioning had already set in".
What exactly did the family indicate by "cultural predisposition"?
It's "everything", the expert replied. "The way you eat, the manner you speak".
He explained the older sibling had adopted "extremely delicate, body language" from the family, and had assumed their cultural norms. The family explained to him they did not want this pattern to repeat itself with their new baby.
The intention: To hire a English tutor, who must speak with standard English accent, to influence the baby from the very start.
Natural Absorption
"A lot of the education at the start here is rather absorbed naturally," said Adam.
It's by means of this osmosis that the family are expecting the child will acquire the British traits they wish to instil.
He said the tutor had to be somebody who attended "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The educator just has to be the right kind of person, they'll be carrying out things they don't even know they're doing, just naturally," he added.
Money No Object
The family told Adam the successful candidate should preferably also have understanding of or interest in horse riding, winter sports, creative fields and instrumental training so as to shape the child in a broad spectrum of interests.
More than that though, he stated the family desired the tutor to register the child on a selection of courses so the child would be "equestrian training and learning an instrument by the time they are around three years old".
In the family's minds, guiding their son grow into a "UK sophisticate" will bring about achievement and provide access.
"Taking into account the advantages and disadvantages of that, because it's undoubtedly a status symbol," he comments.
But, notwithstanding all this tutelage in "Britishness", might the child absorb alleged cultural influence from the globally influenced family he is raised by in any case?
"Yes", replied he. "They realize this might not succeed, but they've merely embraced the perspective of, 'we should try and we'll proceed as quickly as we can', because the price of it is not a concern," he explained.
Overly Optimistic
A number of in the tutoring industry who share similar doubts.
Peter Cui, CEO and founder of Blue Education, who provides personal educators, commented that "the development of becoming bicultural, or indeed, forming one's identity, is something that must be lived into, not engineered."
The expert wrote that he had emigrated from the Far East to the Britain at the age of seven, and had been brought up knowing and practicing both cultures. He went on to learn at the University of Cambridge.
"The concept that an individual can function as a representation of Britishness, someone who can possibly impart the qualities of a British gentleman upon a infant child, seems to me naive and unfeasible," he wrote.
"In my experience, having a quintessentially UK tutor from early childhood will does not necessarily achieve the goal they hope for.
"I did not have such a tutor, and however I have been privileged enough to enjoy several of the situations they hope for their son."
He continued: "The reality is, cultural identity can not be forced from the outside influences; it must be selected, and it must originate internally."
Acquiring Englishness
Of course, English culture is something Adam thinks can be instructed – and sold.
"In my view the reality that the global community views us in this respect is something that we should be cherishing|valuing|appreciating
